#InsaneHeart Mastermind


Imagine mastering and implementing the systems, strategies, and technology you need to build the business of your dreams, have a reliable income, and never struggle through your technology again so you’re free to focus on your creativity and what you love.

You are incredibly talented and multi-passionate. You’re good at and love so many things, and you could be happy at so many different jobs, including both working for yourself and for other people.
But more than anything else, you are dying to create a business and life for your unique gifts, purpose, and dreams, a business and space of your own, that makes a big income and impact and serves so many people, to feel that joy and clarity that drives you to your work every day.

After working with small businesses and solopreneurs for more than 5 years with their creative content marketing and the tech that makes that happen, I get that right now you’re feeling like:

  • You have something epic to share and give to the world but you’re scared you’ll never have the technical stuff you need to make it happen.
  • You’re feeling lost, without direction, unfocused, and stuck when it comes to the shape of the big dream WHAT YOUR BIG DREAM IS and to what next step to take.
  • You’re overwhelmed and don’t know what’s possible or if your business and making money doing what you love and dream of is even possible at all.
  • You’re scared of the change of that comes with starting something new and stepping away from all that you know, but that fear is even more paralyzing right now because of money.
  • You’re thinking that if you can’t make this work and soon you’ll have to go back to that soul sucking job.
  • When you actually start working, you go, Oh my gosh, there’s too much to learn and do, and you fall into total overwhelm and procrastination.
  • You have invested in courses, workshops, subscriptions and more in the past that haven’t paid off; and even with those investments, you have not been able to make this dream happen.
  • You’re all over the place trying to make a good income, freelancing, blogging, part-time work, and more, and you’re spread pretty thin and still not making the income that you know you need and deserve.
  • Despite feeling lost and overwhelmed, you’re not afraid of asking for help but no matter where you look you’re not finding the help you need.

If this sounds like the struggle of your life, you’re absolutely in the right place.

When you’re feeling overwhelmed by technology, confused about your direction, and indecisive about how to get to your goals, you don’t act. You procrastinate and don’t take action, both of which cause even more of these feelings of shoulds, doubts, and guilt than were already there.


If you could just get yourself to get the systems in place to post and funnel in potential clients, figure out that website or social media ad, or know how to write copy that speaks to your ideal client’s pain points, you’d feel better, right?


You’d be confident instead of doubtful. You’d feel empowered instead of stuck. You’d feel competent instead of overwhelmed and confused. You’d be productive instead of procrastinating.


So the real question isn’t just how to do all this stuff, but why am I not doing it already?


And the answer is as simple as it is difficult.


Because you’re nervous that if you put in all this work, if you learn all this stuff, if you spend all this time, and risk all this money, that it still won’t work.


That you’re not good enough.


That you’re big dream isn’t really worth doing.

That you won’t find the clients.


And that you won’t be able to figure out what to do, how to do it, and take action to make it happen.


Every single solopreneur that I’ve ever worked with has struggled with these fears. And here’s the bigger truth. Every entrepreneur struggles with this stuff, like, every single one in the entire world.


Because the entrepreneurial journey isn’t just scary.


It’s terrifying.


But if you don’t make it work, you won’t make the income you need, and you’ll have to head back to your soul sucking job.


But the worst part is that you will have not achieved your dream, you will not be able to do all of the things you really want to do, you will have kept your talents from the world, and if I know anything, I know you’ll regret it.


It’s not just your job at stake. It’s not just the money at stake. And it’s not just your time at stake.


It’s the dream.


And it’s your life.

I’m Sarah Elizabeth Lahoud, and I work with creative solopreneurs like you to build and understand the systems, strategies, and technologies you need so that you can start and build the business you adore with insane value and insane heart.  

The technology

– like websites, email lists, social media platforms, videos, webinars, conference calls, PDFs, photos, graphics, and everything else in the world – can be learned (and you’ll learn them with me).

The systems

 – like setting up a productivity routine, a content calendar, social media scheduling, a marketing and launch plan – can be implemented (and you’ll learn those here with me, too).

The strategies

– like a sales strategy to bring in a reliable income, a marketing strategy to consistently build your impact and reach the perfect clients for your business, and a content strategy to share your awesome message and talents with the world – can be planned, outsourced, or winged (wung?) (and you’ll learn to do everything besides winging it, of course!).

But the techniques are not enough on their own.

Questions of Where do I start? How do I find my first (or twelfth) client? How do I grow my email list? How do I make sure I’m pulling in a reliable income? have stopped you before.


And they’ll stop you again.


Because just knowing this stuff is not enough.

So beyond learning a step-by-step system for building the strategies, systems, and technologies that works for your unique business, there’s something else that’s missing.







And inspiration to keep going even when it’s difficult and scary.


That’s what will make it happen for you.


That’s what will make it work for you.


And that’s why all those other investments haven’t worked up until now.


Learning with a support system changes everything.  


And without that support, the technology is scary, the systems are overwhelming, the strategy is directionless.


And up until now, you haven’t had that support.

Let’s be real. You can’t stay stuck forever. If you do, something’s going to change. Either you’re going to have to go back to the soul sucking job. Or you’re going to make your business soar. There is no other option.  

Which would you prefer?
And do you realize that you have the choice?

Imagine yourself:

  • Easily making a reliable income, doing exactly what you love doing while working with absolutely amazing people who energize and inspire you daily.
  • Always completing the work that you need and want to get done every time you sit down to your desk, without distractions, stress, guilt or fear.
  • Feeling confident, courageous, adventurous, and creative in your marketing while you share your message and make a wide and huge impact on your audience of raving fans.
  • Loving your technology and never struggling through overwhelm, confusion, and stuck-ness or thoughts of where do I go next around it again.
  • Spending more time with your friends and family and doing the things you love, like traveling, adventuring, and playing, because you’ve got the ultimate choice in time and money freedom.
  • Jumping out of bed in the morning excited, energized, and empowered to do what you love.
  • Being free to make your own decisions and grow your insane heart business instead of working for someone else in a soul sucking job.
  • Feeling relieved that all of the hard, scary, overwhelming stuff is behind you and able to look forward and do what you want to do.
  • Having a system to master any technology, understand any strategy, and build and grow your business continually.

Sounds epic, right?


But here’s the truth. This only happens when you surround yourself with the support, mentorship, and community you need and invest in the kind of results you really want.


You create your business and your life when you invest in yourself.

Introducing the #InsaneHeart Mastermind, an intimate 3 month group program to offer support, community, and mentorship for creative solopreneurs to build the systems, strategies, and technologies they need to start and grow their business, make money, and work and live with insane heart.

During this 3 month, small group mentorship program, you’ll take big action in your business in order to make it a reality now, you’ll set up systems to bring in reliable income and increase your productivity, and you’ll master and love your technology enough to never struggle through it again.



Course Modules

And perhaps most importantly, you’ll eliminate that stuck feeling and gain a sense of purpose and direction, for your business and your life.

The program features six course modules, where we’ll get:

  • clarity on your bigger goals and on your business
  • how to model your business and create your best minimum viable product and customer experience
  • how to make sales with insane heart and sell without the sleaze
  • advanced content marketing strategies and funnels
  • building relationships, trust, and authenticity into the client experience
  • scaling

As well as the all too important mindset shifts that need to happen for you, including building confidence and self-trust, so that you can find your direction and take action in your life, dreams, and business.


Module 1: Crafting and Selling Your Irresistible Offer

  • How to map the perfect business plan for you, your dreams, your gifts, and your business
  • How to craft your first (or fiftieth) irresistible offer
  • How to make both direct and indirect offers to keep you booked out
  • Social media best practices to build your list and your impact

Module 2: Your Straight-Line Sales Strategy

  • How to write your irresistible offer
  • How to compose an epic sales page for your offer
  • How to develop a straight-line sales strategy for your offer

Module 3: Funneling Them In

  • How to craft your sales funnels
  • How to set up the technology behind your sales funnel
  • How to master any technology (I’m serious!)
  • Crafting the perfect lead magnet for your ideal customer

Module 4: Optimizing Your Funnel

  • How to optimize your funnels to continually improve their conversions
  • How to set up advanced automation
  • Getting leads from email, social media, and more

Module 5: Building Your Impact

  • How to build your list via email
  • How to build your list via social media
  • How to build your list and impact with epic client experiences
  • How to build your audience of raving fans on autopilot

Module 6: Keeping the Momentum Going

  • How to use your content marketing strategy to keep your pipeline full
  • How to optimize your copywriting to speak directly to your ideal client
  • How to use creative performance marketing to build a big, fat, epic impact with your business and message


The six course modules will walk you through how to gain clarity on your business, how to increase productivity and reduce procrastination, how to set up your business for success, how to find your first client and set up a strategy for bringing in recurring revenue,

This is a step-by-step system rather than a million and one ways you can do this. I’m taking the guess work out of it and we’re going to take big action instead.

Group Coaching Calls

Perhaps the most powerful part of the program will be our six confidential and intimate group coaching sessions where you’ll get to have your biggest questions answered and get one to one support on your struggles and blocks, all within a safe space of supportive, amazing people.


Specialty Workshops

In addition to the main program, masterminders are invited to three full-day, virtual immersion workshops, where we’ll learn:

  • How to set up the solopreneur creative business for immediate success

We’ll talk about the key mindset practices that will help you set up yourself and your business for immediate and lasting success. It’s not the technology or strategy that will stop you. It’s the procrastination, overwhelm, doubt, and fear that will. Let’s tackle those together.

  • How to sell with heart and soul (and without the sleaze)

In this exclusive workshop, I’m breaking open my exact sales strategies that have helped me find the perfect clients, pull in thousands of dollars, and connect and sell with heart and soul. There’s no sleaze here, just some big love for those you’re serving and some powerful strategies.

  • How to use creative and performance marketing to create epic s!@#

Creative performance marketing is my biggest passion, the art and science of directing marketing like a big production to inspire, educate, and instigate some serious neck tingles. In this exclusive workshop, I’ll share my exact process for crafting and aligning epic messaging, technology, and strategy to create a big impact and share a big message.


With big, full-on VIP days, you’ll get incredible support to break through and make big changes now in your biggest blocks, as well as learn some incredible specialty strategies.


Private Facebook Group

We also will have our own, private Facebook group to support each other, ask questions, and have fun every day.

(Not kidding. This group is seriously the best.)




In addition to the main program, I’m so excited to offer three one-on-one coaching sessions, just you and me working through how all this stuff will work for you and your specific business.

Investing in yourself can be a big terrifying act, and I want to give you all the support in my arsenal. In these private coaching sessions, you and I will get to spend some serious time, one-on-one, working on your business, your gifts, and your big dream in a safe space with incredibly personalized support.


These sessions are perhaps the most powerful part of the program because it’s an opportunity for you and me, just the two of us, to dive deep into what’s holding you back and how we can help you implement the strategies we’re learning directly into your business right now. We’ll work on taking massive action, making it real, and getting clarity so that you can keep moving forward, even when those fears come up.

I created the #InsaneHeart Mastermind for creative solopreneurs like you, who are multi-passionate, many talented, and enormously hearted that have found themselves scrambling through confusion, overwhelm, and that icky stuck-ness on the path to making and growing a business and life they adore.


As a creative solopreneur myself who has invested, studied, learned, gained experience in so many programs and areas of this work myself, I know how incredibly difficult it can be to tackle this mountain of what should I do next? questions without direction, without support, and without inspiration.


With such a steep learning curve and such overwhelming stakes, I knew that we needed a better way to master our technology, systems, and strategies and a powerful mentorship to do it.


In contrast to so many other business, blogging, and online technology programs out there, the #InsaneHeart Mastermind is a unique group experience that combines a simple but powerful framework for new and baby solopreneur businesses, comprehensive training in best practices and strategies, and up close and personal mentorship to keep you supported, inspired, and accountable continuously to take big action.


You will be surrounded with a small, intimate group of only 14 other insanely creative solopreneurs who are ready to make a big change. You will find that community of like-minded, epic people to inspire you every day and to brainstorm with you when you hit those roadblocks.


And as your coach, I promise I will support you with all the heart, knowledge, experience, and empathy I’ve got, because I’m as in love with your business as you are, and it’s time to make it happen.


I have created this unique and supportive program so that you can get all of the knowledge, experience, and support that you need to implement, take action, and make it happen to start and grow your business right now. No more faffing about for answers, no more drowning in overwhelm, no more WHICH WAY TO I GO NOW questions. Just a system, support, and some awesome masterminding. 


With this program, you won’t have to invest any more money in courses or time hunting for the right answer. You’ll surround yourself with a community of amazing, heartfelt people, you’ll take action and implement the strategies that you’ve been putting off, and you’ll have a mentor to support you massively through every step.


And you’ll be on your way to your epic business and far, far away from that old soul sucking job.
The program is limited to a maximum of 15 people, and there are only a few spaces left. If this sounds like the kind of support you’ve been looking for, I would love to have a conversation with you about who you are, what you’re struggling with, your business, your goals, and whether this program is the right fit for you.


If you’re ready to move out of confusion and into action, if you’re ready to make it real, and if you’re ready to surround yourself with the know-how and support that you need to do it, click the button below to apply.

Enrollment closes Friday, September 23, 2016.

What to Expect Next

Once you hit the button to apply, you’ll be taken to a simple questionnaire to apply for the program.


Because space is limited and I want to ensure that all of my InsaneHearters will be supported and safe in our community of solopreneurs, the application process is simple but intended to create that group of people who are just right for the program.


After submitting your application, you’ll be taken to a confirmation page, and I will be in touch with you within 48 hours to schedule a call to talk about you and what you need, the program, and whether or not we’re a right fit together.


I am passionate about getting the most results for my clients, and because of that I like to be on the phone with everyone and offer a complimentary 45 minute Strategy Call. On this call, we’ll address all your questions, including the investment and whether or not you’re a right fit.


It’s so rare in our online industry to get this kind of personal attention, but absolutely adore this work and I love talking with each and every one of my clients and solopreneurs, and I’m committed to finding the right fit for your needs, rather than just selling you a program.


Who's Right for this Program

This program is definitely for you if you’re a

  • Solopreneur or soon-to-be solopreneur who are coachable and willing to show up and do the work.
  • Solopreneur or soon-to-be solopreneur who are ready to make a change.
  • Solopreneur or soon-to-be solopreneur who are willing to invest in themselves.
  • Solopreneur or soon-to-be solopreneur who have a  big gift and heartful message to share with the world through their work and business, even if they aren’t sure what that is or what it looks like yet.

Who's Not Right for this Program

  • Anyone who is loving all of the little, spread-yourself-thin jobs that they’re doing currently, such as freelancing and Etsy shops and part-time job and blogging and aren’t ready or willing to find what they really love and start making money to do it.
  • Anyone who thinks that she knows it all already.
  • Anyone who thinks she can do it all alone.
  • Anyone who is not ready to change and take action with loving support.

A Little Client Love

I felt much clearer on what I needed to do to achieve my goals. Sarah Elizabeth pulled no punches and told me what I needed to hear, rather than what I wanted to hear. She identified areas which I needed to revisit and gain clarity. Her no-nonsense, supportive approach, coupled with her ability to make you feel at ease, really helped me in gaining clarity around what I wanted to achieve and how to achieve it. I would recommend her to anyone needing support with their business and online communication.

Alison McClean

Blogger & Biz Owner

[V]ery straightforward about what I needed to work on, but kind. That helped me create much better content and really sell to my audience. I feel supported and like I made a friend. I also feel like I know someone to go to when I need the best feedback.

Crystal Holdefer

Writer, StressFreeSuccess

Clarity. Sarah Elizabeth hears everything you say but she really listens to what your heart is saying. And when that is reflected back to you by an “impartial observer”, the clarity hits you like a revelation… I was more committed than ever to push forward with my plans as I felt validated and focused after discussing my business hopes and my life priorities. Sarah Elizabeth is so easy to talk to, so business savvy and full of smarts that I wish I’d “met” her sooner in my creative journey!

Elle Richards

Blogger + Biz Owner, ElleRichards.com

Frequently Asked Questions

How do I access the live workshops?

We’ll be using Zoom to host the workshops, which is a fantastic platform that allows us to SEE each other (yes, you read that right). This is perfect for the group coaching, which means that I’ll be teaching my class but also able to speak directly with you during our group coaching. Zoom also allows you to phone in or participate audio only. More details will be shared once you enroll.

What if I can't make one of the live workshops?

With the weird time zones of all of you lovely people (including me!), I think missing a workshop might be inevitable. So never fear! All workshops will be recorded and sent to you to download and keep!

I know how scary it can be to say yes to yourself, to jump in, to invest the time and money and heart and soul into a project. And I know that that fear can be paralyzing.


Especially the fears of what even am I doing, will this work, and am I going to be able to make this happen when I’ve never been able to do it before.


I was paralyzed for such a long time, stuck, lacking direction, and filling my schedule with tons of projects, jobs, clients, volunteer opportunities, and everything that I didn’t love because I was stressed about filling my bank account.


And without support, mentorship, and strategy, I would never have gotten out of it.


I would have never been challenged to take action. I would never have had the insight and inspiration to finally find my clarity and passion. I would never have been able to overcome that fear of having to go back to the soul sucking job long enough to make my business happen. And I would never have been able to continually overcome overwhelm, confusion, and fear by trusting myself and following my dream.


I’m so excited to be offering this program, and I’m so excited you’re here reading this right now. Because if you’ve gotten this far, I know you’re in the right place, and I know that you’ve got what it takes. Even if you’ve never been able to do it before, that desire for something amazing for your life is there for a reason, and I’m incredibly excited to be your mentor as you discover that and make it happen.


So if you’re ready for a life and business you adore, ones that are filled with insane value and insane heart, if you’re ready for the support, experience, and learning to make it happen, let’s do this.


It’s time for some insane heart.